XR Photobooth

PHNTM created a fully custom virtual production photobooth experience with bespoke backend software. Fans signed up by submitting their names and choosing jersey numbers, triggering our system to generate custom graphics in real-time. Using virtual production technology, we composited front and back plates as fans walked through the booth, creating broadcast-quality 15-second intro videos. The system automatically texted videos to users for immediate social sharing.

Integrated Motion Design

A branded FAN experince leveraging the style of each of the teams colors, fonts and imagery.

FOR THE LOVE OF THE GAME

Over the Warriors season, 14,000+ fans experienced the virtual photobooth, each receiving their personalized player intro video. The activation created authentic fan engagement while generating massive social media content, with thousands of shareable videos extending the Warriors brand reach. The seamless technology integration transformed ordinary fans into basketball superstars, creating memorable experiences that strengthened fan loyalty and amplified game-day excitement.
The experience is repeated for the New York Knicks & New York Rangers (NHL) Teams.

A NUMBERS GAME

*15 Second clips*
*14,000 Fans*
*22,000 Shares*
*348,000 Impressions*

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